Your organization’s values really do matter.

Right now we are working closely with small businesses and non-profits dealing with cancellations and changing how and if they’ll deliver services during the pandemic. A couple of things have become very as businesses and individuals make decisions and choose their messages and actions during this time. Responsible behavior will increase customer’s trust for one. But…The main one is: Having defined values make hard decisions easier.

If you have done the challenging work around creating and refining your corporate mission and values, it provides a map you and your team can use to see a clear path forward. When you know your strengths and weaknesses, weaknesses can’t surprise you. And weaknesses will get in the way during a crisis.

Nobody is perfect, but there are businesses proceeding with grace under pressure as they face hard choices regarding their people, their customers, and their operations. These businesses are making informed decisions and using their organizational values to guide their actions. It makes a difference.

Part of any good marketing strategy will help you to define not only your goals, but your values along with guideposts to use to reach your target audience, sales goals, and to help you message to your customer during difficult times.

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