Survey — Lodestar

Let’s get to know each other.

Before we get started, I have a few questions that will help me make the most of our time together.

No need to answer in complete sentences or worry about grammar—the purpose of this form is to get to know your business from your perspective as a key player in your organization. This is your chance to make a difference in how your company will be seen by your customers, potential employees and the community.

I am excited to get started and look forward to your input.

Name

First Name

Last Name

What is the purpose of your business?

Why does your company exist? Who do you serve? What does your company do? If you have a mission statement, please include that here.

What are your organization's values?

What are the guiding principles you use to make decisions?

What does your organization do better than other providers or competitors in your field?

What makes you unique? What is your sweet spot? What sets you apart in the marketplace?

Who are your Customers?

What do they like? What do they dislike? What are they doing when they come across your product?

What services does your company provide to customers?

What are your organization's capabilities?

What products, if any, does your organization provide?

What is the inspiration behind your logo design and branding?

What is the story behind the visual imagery representing your brand?

Describe your Brand's Personality.

What images do you associate with your brand? What words do you think of when you think of your brand?

What would you like your organization to be doing in 10 years?

What will your company look like? Will you be bigger? Will you still be serving the same customers? Are you planning on expanding into new areas?

What action would you like visitors to take when they visit your website?

Are there any websites you find inspiring or interesting? If so, please paste links below.